Wendy’s x Indy

One of Wendy’s largest franchisee groups wanted to make a splash.

They were investing heavily into the Wendy’s of Indianapolis and turning them into some of the best in the country.

But how do you convince local Indy residents that a Big Burger chain has taken a special interest in you?

By showcasing they were in our logo all along.

Fun fact! My AD partner Alex and I cracked this concept in a hotel bar while one of us was crying and the other was so hungover they wanted to die. I’ll let you figure out who was who.