Hidden Valley Ranch: Signature Pizza Super Bowl

When Hidden Valley Ranch changed its packaging to an easy-squeeze bottle, our beloved mega-fans… didn’t care at all. 

They didn’t care that it was easier. Or that it was squeezier. Or that it was WAY more precise and mess-free than any other condiment bottle on the market. Lookin’ at you, Heinz. 

So, how do you get people to pay attention to a product demo for a feature they don’t care about?

During the Super Bowl, the world’s #1 day of pizza consumption, you use Hidden Valley Ranch to transform a normal pizza into a one-of-a-kind NFL collectible.